Fleet Street Flair Limited has been handling public relations
for clients since 1996.
One of its earliest PR campaigns was to raise the
profile of Lee Valley Park, a 10,000-acre leisure and conservation
park in north and east London, and Essex and Hertfordshire.
Fleet Street Flair got the park into over 100 publications
in under six months. Many local weekly newspapers carried one or two-page 'spreads'
on the previously, almost unnoticed park. Regional magazines
carried multi-page features.
Fleet Street Flair came up with the ideas for the stories,
wrote the words and took the photographs. Almost all went
in 'word perfect' - such is the ability of Fleet Street
Flair to match the client's message to the targeted media.
The Park's Marketing Director Peter Warren said: 'Fleet Street
Flair presented us with a volume and quality of publicity
we had never seen before.'
Fleet Street Flair handled the PR for a major public consultation
by LondonWaste Limited. The waste company wanted to extend its waste incinerator
in north London by 50 per cent. There was bound to be objections
from the many thousands of people living nearby.
Fleet Street Flair placed positive stories in the
local media, replied to critical stories and produced quality
publications that explained the need for the expansion.
It also educated the public about the waste crisis and the
need to recycle more.
LondonWaste's Managing Director David Sargent said: 'Fleet
Street Flair made a major contribution to the success of our
Recently we have promoted exhibitions and conferences for public and private bodies. The booking line was 'ringing off the hook' at Business Link for London after Fleet Street Flair got pre-publicity for its exhibition. The reputation of the Survive Conference - with thousands of members worldwide - was enhanced after its London conference appeared in the FT and other national papers and on TV and radio.
Small businesses have also benefited from Fleet Street Flair's skill and dedication. Alec Rivers, Managing Director of Rivers IT in Hertford, said: 'You delivered on all your promises.'
Fleet Street Flair can 'translate' subjects and write them in a form
that will be taken up by national newspapers.
It can write in a more sophisticated way for the
specialist technical and trade press.
It can interest all media - from press and TV to the
internet portals - in your organisation, in a positive
Of course, clients have the final say on what is put out in
hear what our satisfied customers have to say . . .