About Us - Founder's Fleet Street Background

Award-winning journalist Tony Gearing founded Fleet Street Flair to bring much more than just flair to your corporate communications.

Since leaving national newspapers, Tony - who held several top jobs on broadsheet national newspapers including Deputy Editor on the international edition of The Daily Telegraph and freelanced for every national from The Sun to The Sunday Times - has set up several successful services under the Fleet Street Flair banner.

Fleet Street Flair handles all your public relations or PR requirements from major campaigns and public consultations through crisis management to single story promotion.

Fleet Street Flair publishes organisations' communications from 'must read' staff magazines through marketing materials that sell your products to regular updates during sensitive reorganisations, such as mergers, acquisitions and restructuring programmes.

Fleet Street Flair's training courses and coaching put flair, worthy of the best newspaper writing, and clarity, worthy of the Crystal Mark, into your staff's English writing and general communication skills.

Fleet Street Flair also creates information kiosks, your organisation's own internet, that can be used for a variety of purposes from informing about your organisation through e-commerce to replacing receptionists. Visit our other website www.informationkiosk.co.uk to find out more about information kiosks. Fleet Street Flair also creates content for websites. It is not enough to have a great design for your website. The content has to be right as well. All of these services have one thing in common - Fleet Street Flair's ability to organise information in an inviting way that will get your message across. Too often today organisations start with the medium and not the message. It is not enough, for example, to have a good-looking website. It has to be a well-written website with the content created specifically for that medium. Too many communications today are lost in the razzmatazz of modern media. Too many organisations try to do communications in-house with a word-processing software package and some clip art. But just because someone can be trained to do word processing, doesn't make them a good communicator. At the heart of all good communication there has to be a good information gatherer and organiser. Tony Gearing, who became an editor at 19 and spent 15 years at the top of the media, is an excellent gatherer and organiser of information - a vital skill in the Information Age. Fleet Street Flair uses fellow experts from the fields of copywriting, photography, graphic design, printing, new media and e-commerce to provide a `one stop shop´. But all are `virtual employees´ enabling Fleet Street Flair to provide an excellent service at a reasonable price.